FÁBIO LINO · PRODUCT DESIGN

Product designer for web and app

Transforming ideas into efficient and scalable digital experiences.
Specialist in product design for startups and large companies.

Contact me on WhatsApp

Get your questions answered with no commitment.

Claro Alelo Cielo Porto Vivo Wine

💡 How I can help

Digital product strategy

Development of efficient strategies for digital products.

Prototyping and user testing

User testing and hypothesis validation.

Design system and documentation

Creation and documentation of design systems.

Integration with development teams

Efficient collaboration with development teams.

Journey and flow optimization

Improvement of flows and user experiences.

🌎 Where I work

Serra, Espírito Santo - Brazil

In-person and remote services

Vitória, Espírito Santo - Brazil

In-person and remote services

Vila Madalena, São Paulo - Brazil

In-person and remote services

Pinheiros, São Paulo - Brazil

In-person and remote services

📚 Success Cases

Pupila AI

Pupila AI

Industry: Branding

In 2024, I was part of the design team at Pupila AI, a hub of branding platforms with artificial intelligence resources. I worked on the development of the Brand Zone and Brand Studio products, helping to transform brand manuals into digital formats and creating AI resources to generate images aligned with each brand's parameters.

Key deliverables:

  • Mapping user journeys and usage scenarios
  • Prototyping new functionalities, with constant iteration
  • Priority on features such as brandbook templates and photo gallery optimization

Results:

  • Efficiency in prototyping 2 products in approximately 320 hours
  • 50% gain in improvement launch time
Minha Claro móvel

Minha Claro Móvel

Industry: Self-service

In 2021, I was a designer on the Minha Claro Móvel team, responsible for self-service products, focusing on the website and interactive channel. The goal was to reduce costs and improve digital effectiveness.

Main initiatives:

  • Mapping the user journey and restructuring content
  • Component testing and performance monitoring
  • Improving the experience of plan migration and recharges

Results:

  • Increase of 1 million accesses
  • Reduction of 90% of technical issues
  • Savings of R$ 481 million in digital services
  • R$ 6.5 million in revenue from plan migrations and R$ 66.5 million from recharges
Claro

Claro - Re-design of Digital Products with Design System

Industry: Telecommunications

In 2018, I was the first member of Claro's Design Ops team, creating the Mondrian Design System for the merger with NET.

Main challenges:

  • Understanding company and team needs
  • Mapping interfaces and creating style libraries
  • Continuous support and training for system implementation

Results:

  • 30% more productivity when using libraries
  • Acceptance in 90% of teams and more than 70% of visual elements standardized
  • Awarded by Cielo in the category Best 360º Product

📞 Get in touch

E-mail Email contato@ofabio.com.br WhatsApp WhatsApp Click to chat Calendar Calendar Schedule a conversation

⚡ Ready to transform your company's design?

Schedule a 30-minute conversation with me to explore how we can make your product grow.

Schedule now